What I Can Teach You About

Nov 17th

Marketing to the Millennials

A significant portion of the population is comprised of millennials. We then see the Generation Z members contributing another large segment to the overall population. When you put those two groups together; you find that they make up about half the overall population in the country. As a business entity, more so the marketing department, this number is one you cannot afford to ignore.
That combination of youth in the overall population shares some special characteristics; they are conversant with and dependent on technology, motivated by meaning, prioritize career flexibility, and are more willing to try out entrepreneurship. Here is a guide to help you market to Gen Z and the millennials.
These groups are interested in great experiences. The older generations were interested in the functionality of a product or service. Your marketing language to the younger generations has to focus on the experience, not the products and services delivering those experiences. You need to demonstrate how your products and services will impact and influence their lifestyle.
Online marketing will be our preferred marketing approach. One distinguishing characteristic of those groups is their lives have been filled with the internet and smart devices. They are constantly online. If you need to reach them; your efforts need to be more focused on online channels. Social media platforms will replace all your print and traditional media options.
They are also interested in finding out what your brand is all about. Their need for meaning does not allow them to buy a product just because it works. They first look at the vision and mission of the brand that presented the product to them. It helps if your brand is one that takes into consideration some of their major issues. They normally show concern for things like global warming and climate change. If you are a business that sells eco-friendly products, you will find them more interested in those products.
You need to then think along the lines of gamification marketing. The marketing option is one that relies on gaming techniques like ranking lists, competition, and scoring systems. A good example is when you sell fitness devices. You can introduce competitions in various spots in the country were the customers will try and outrun each other. There will be the use of the connected devices, and the sharing of their data already has them appreciating your products. The overall effect will be one of increased attention on the products, and an established curiosity enough for them to buy.
There are a lot of challenges when it comes to marketing to Gen Z and millennials. You are yet to meet another group with more diverse and dynamic tastes and preferences. You only need to do what this guide tells you, and you are on your way to tapping into that market.
You will discover more approaches to marketing when you go to this site.

This post topic: Advertising & Marketing