Practical and Helpful Tips:

Nov 8th

How Logo Colors Can Improve Your Brand

Branding is very important to a business. It helps you catch your target customers’ attention and inform them about your business. There are many types of brands our there, some iconic, some unforgettable, and others are ordinary. But what is it that makes a logo stand out? What colors make an attractive and enticing logo?

There is such a thing as the psychology of colors. It is the way people feel and think when they see a specific color. Colors provoke our emotions, thoughts, and feelings but we don’t really think about it. It can have an effect on our thinking. Colors can speak to us in many different ways. The philosophy of your brand is communicated when you use certain colors in your logo.

Questions about your business should be asked before creating your logo. Is your market targeting males or females? Do you have a trendy or classy brand? Is your target market a certain age group? Are you targeting high-end or middle-class customers? If you answer these questions, it can help your business create a logo that speaks to your audience. This can help give you a solid brand.

You get different emotions when you see different colors. A blue-colored room would evoke certain feelings in us that you wouldn’t get if the room is colored yellow. Different colors speak differently to us. The colors are listed below and how it makes us feel and think.

Here are the two categories of color – warm and cool. The warm colors will be considered first.

Men are attracted to the color red. It is associated with fire and passion. There is urgency in the color red so it can help grab anyone’s attention. Your heart rate is increased and it gets you pumped up.

Orange is a friendly, playful color. It possesses overall energy. Children love this color.

If you want your logo to bring joy, happiness, warmth, and cheerfulness, then use the color yellow. Too much yellow is distracting, so make sure to mix it with other colors for balance.

Here now are the cool colors.

The most popular logo color is blue. Tranquility, peace and maturity are conveyed in the color blue. You make people trust your brand if you add blue to your logo.

It is ideal to use the color green for outdoors. The color is about newness, whether in health or in wealth. If you see the color green, you gain peace in your heart and a desire to promote growth in our lives.

If you want a luxurious logo, the go for purple. Your logo can be grand and distinguished with purple but with a sense of mystery to it.

Male audiences will be attracted to the logo with brown colors for its earthy and tough-guy persona.

Black and white are neither warm nor cool. They are more powerful when combined with other colors.

Visit this website and learn more about logo colors now.

This post topic: Advertising & Marketing